How many audiences are in reporting by default?

How many audiences are in reporting by default?

• A. 10
• B. 2
• C. 5
• D. 1

Answer: (D)

In Adobe Target, the default reporting setup includes just one audience by default. This audience comprises all users who visit the site or app being analyzed. This single audience allows for a broad initial analysis of user interactions and helps in evaluating general performance metrics without segmenting the data into multiple groups right away. The reason for starting with one default audience is to streamline the process for users who may be new to Adobe Target, allowing them to focus on understanding the overall data before diving deeper into more complex audience configurations and segmentations. This foundational audience can then be expanded into more specific segments based on user behavior, demographics, or other criteria as the user's understanding and needs evolve. The other options suggest a greater number of default audiences, but Adobe Target simplifies its reporting structure at the outset to ease the user experience, focusing on one collective audience first.

In Adobe Target, the default reporting setup includes just one audience by default. This audience comprises all users who visit the site or app being analyzed. This single audience allows for a broad initial analysis of user interactions and helps in evaluating general performance metrics without segmenting the data into multiple groups right away.

The reason for starting with one default audience is to streamline the process for users who may be new to Adobe Target, allowing them to focus on understanding the overall data before diving deeper into more complex audience configurations and segmentations. This foundational audience can then be expanded into more specific segments based on user behavior, demographics, or other criteria as the user's understanding and needs evolve.

The other options suggest a greater number of default audiences, but Adobe Target simplifies its reporting structure at the outset to ease the user experience, focusing on one collective audience first.