In the Location Contribution Report, which table shows conversion rate, lift, and confidence for each offer?

In the Location Contribution Report, which table shows conversion rate, lift, and confidence for each offer?

• A. Primary
• B. Offer-Level
• C. Summary
• D. Influence

Answer: (B)

The Offer-Level table in the Location Contribution Report displays detailed metrics specific to each offer, including conversion rate, lift, and confidence. This table allows marketers and analysts to evaluate the performance of individual offers based on specific parameters. It breaks down the data to a granular level, enabling a clear understanding of how each offer contributes to the overall campaign performance. By examining these metrics, users can make informed decisions about which offers are performing well and which may need adjustments or further testing. This level of detailed reporting enhances the ability to optimize marketing strategies effectively.

The Offer-Level table in the Location Contribution Report displays detailed metrics specific to each offer, including conversion rate, lift, and confidence. This table allows marketers and analysts to evaluate the performance of individual offers based on specific parameters. It breaks down the data to a granular level, enabling a clear understanding of how each offer contributes to the overall campaign performance. By examining these metrics, users can make informed decisions about which offers are performing well and which may need adjustments or further testing. This level of detailed reporting enhances the ability to optimize marketing strategies effectively.